UK Launch of an Online Used Jetter Buying Service

Posted: Monday 14th March 2016

A new online service for buying second-hand drain jetters directly from UK owners has been launched by two of Europe's leading jetter manufacturers. Following the successful business model established in the car sales market, webuyanyjetter.com offers a simplified way for owners to realise the market value of their used van-pack, trailer and tanker jetting units.

The service has been established for a number of reasons, says James Burke, UK General Manager at Rioned and Andy Guest Jetters: "In many ways it's about improving our overall customer service offering. We have a large volume of enquiries from companies looking to purchase used equipment and whilst we do our best to source equipment, the selling market is very fragmented."

There are currently few specialist sales channels for drain jetting equipment in the UK, with many operators selling via traditional media channels or online through sites like Ebay or Gumtree. While the new service doesn't disavow this approach, there are specific issues for the owners when it comes to selling via these channels.

James explains that his sales team take many calls from customers seeking advice about purchasing used jetting equipment advertised online or in trade papers: "It's a hard sell to convince someone buying a used jetter privately that the unit will perform as needed and continue to be reliable over time. Sellers can wait many months for buyers and incur repeat charges for advertising or listings. The webuyanyjetter.com model removes this hassle and we start to bring the supply and demand for used Jetters into one controlled environment, which will inevitably save customers a lot of time, money and risk."

Perhaps an obvious question to ask is whether sellers will receive a fair price for their second-hand units. James is keen to stress that the online service is operated by industry-leading jetter manufacturers with a comprehensive understanding of the current and historical jetting equipment market. He says the company are committed to offering fair prices for used equipment.

"It's reputational," he says. "The market is not so big that we could afford to lose customer loyalty by undervaluing the units we buy. And we wouldn't want to do that anyway. As I said before it's about improving our service offering and meeting a clear need in the industry. "

So how does the new service work? Visitors to the site complete an online valuation form. The form is relatively detailed to include full jetter specification information. Requesting this level of information enables the company to provide as accurate a valuation as possible.

Once the form is processed an Offer is emailed to the customer. The customer can then choose whether to book the jetter in for an inspection at their nearest inspection centre. The company currently have two centres operational, in Yorkshire and Suffolk, with plans to roll out several other inspection centres across the UK in the near future.

At the inspection centres qualified technicians undertake a full jetter inspection before confirming or amending the valuation Offer. Any difference in the final valuation depends on the accuracy of the customer's submitted information. If the customer is happy with the final Offer, a transfer of ownership is initiated and funds are transferred to the customer's account.

"We are confident that our existing customers and those in the wider jetting industry will see the benefits to using a service like webuyanyjetter.com," says James. "By simplifying the selling process customers will be able to quickly access funds for their second-hand equipment. The flip side is that as a result of the new service more jetters sold on the used market will have undergone full service checks, and refurbishment and reconditioning where necessary. That's got to be a good thing."




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December 2018

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