NEW BUSINESS MAKES ITS WAY IN THE WATER INDUSTRY

Posted: Monday 13th August 2012

Pipekit, a new specialist plastic pipe distributor to the water and effluent market, has just completed its first full year of trading and is buoyant about future growth.

With the business exceeding its first year sales budget and attaining profit in under 12 months, Martyn Rowlands, owner and Managing Director of Pipekit, puts the company’s success firmly at the door of offering industry expertise with premium branded products, in both a flexible and innovative way.

Pipekit launched in May 2011, amidst difficult market conditions. But with over 20 years experience in the plastic pipe industry, Martyn has modelled the business on providing a service that allows quick and easy access to leading brands. He comments: “I believe we are the only online company currently selling a range of premium branded plastic pipe products from recognised manufacturers. Customers know what they are getting instantaneously with leading brands such as Durapipe, Astore, Georg Fisher, GPS and Philmac, and that is crucial when dealing with the required standards and approvals for use in today’s water industry”.

Being able to stand out from the crowd, specifically as a small company, is key to survival and finding ways to be innovative is just as essential for a distributor as it is a manufacturer. Martyn adds: “We deliberately select high quality products from leading manufacturers who we believe are ahead of the curve when it comes to product innovation and development. But also by offering the breadth of choice, from pipes, fittings and valves through to flow measurement and control, from one distributor appears to be meeting the needs of today’s specifier and installer”.

Having a website from the offset that could take orders and payments was a prerequisite for the business to reflect the flexibility of trading that has occurred in recent years. Hence in addition to purchasing over the phone or face to face, customers can order online 24:7 and benefit from various payment options via the secure payment gateway Sagepay. Regular customers can also profit from the creation of their own online accounts with specific terms and pricing built in. This quick and easy process has specifically harnessed and supported the high volumes of small to medium sized purchasing by sub-contractors with purchasing credit cards.

In its first year, Pipekit has had direct dealings with water companies. But in the most part has focussed on contractors and sub-contractors and building good working relations with OEM’s, process control contractors, water treatment specialists and maintenance managers. A family run business, Pipekit sees keeping personal customer service and technical expertise at its core to compete with big companies and appeal to key decision makers in the industry. Martyn continues: “We want to keep the business focussed to ensure we draw from our strengths and be able to understand and meet the exact needs of the industry we are operating in. We don’t want to be all things to all men, just be able to offer knowledgable technical advice and support, at the specification, installation and after care stages, to ensure the right product for the job in hand is achieved every time”.

Being a specialist plastic pipe distributor allows the business to stock a comprehensive range and level of stock at its warehouse in Shrewsbury for immediate call off. A proposition that has proven highly successful with customers. With almost 60% of the business’s first year of trading attributed nationally, the promise of prompt delivery all over the UK is key. The power of the internet facilitates Pipekit’s national supplier status and allows for simple and quick access to the range. This is complimented further through extensive relationships with the manufacturers to help guarantee, in the most part, next day delivery for various orders in the UK.




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