Fashioning the Future Winners Honoured at City Hall

Posted: Thursday 7th January 2010

Clothes made from recycled cotton paper, exquisite design that need less laundering, hand crafted luxurious hemp satin pieces and hand-knitted pieces that are fastened onto basic wardrobe staples to create a completely adjustable wardrobe to cherish are just some of the winning ideas from this year’s Fashioning the FutureAwards, an international student competition run by the Centre for Sustainable Fashion at London College of Fashion.

The winners were announced at last night’s glittering ceremony hosted by fashion commentator and broadcaster Caryn Franklin, at the top of City Hall overlooking the London skyline. Awards were presented by Centre for Sustainable Fashion ambassador Jo Wood, BBC 1 ONE show presenter Lucy Siegle and Duncan Goose CEO of charity ONE Water.

Each winner demonstrated that being sustainable does not mean compromising on style or quality and were announced as:

Zoe Fletcher won the Enterprise & Communication Initiative for a Future Fashion IndustryAward (Highly Commended: Ruby Hoette and Julia Crew);Varun Gambhir won the Role of Materials in a Sustainable Fashion IndustryAward (Highly Commended: Karina Micheal);

Mary Hanlon won the Systems for a Sustainable Fashion Industry Award; Miriam Rhida won the Design for a Thriving Fashion IndustryAward (Highly Commended: Eleanor Dorrian-Smith and On Ying) and Emma Rigby: won the Water – The Right for All Citizens of this Planet Award (Highly Commended: Anne Prahl).

Fashioning the Future’ – the leading international student competition for design and innovation in sustainable fashion - has been pioneered through the Centre for Sustainable Fashion and by Professor Frances Corner, Head of London College of Fashion, as part of her commitment as a London Leader, a major programme run by the London Sustainable Development Commission which brings together a group of individuals from across London who pioneer sustainability in their field.

Mayor of London Boris Johnson said: “This competition has clearly sparked a wealth of cracking ideas from the capital's young designers bringing together style, practicality and the environment. It's a brilliant example of our London Leaders programme in action. London is internationally recognised as one of the world's greatest fashion centres for good reason and it is through the type of innovation displayed by these young designers that we will retain this preeminent position.”

Professor Frances Corner said: “As a London Leader for 2009 it has been my job to demonstrate sustainability in action – Fashioning the Future has reached out to a global community of students who have submitted ideas that prove that the next generation of fashion industry professionals have the ideas, ingenuity and skills to revolutionise the fashion industry from within. Together we are provoking, challenging and questioning the fashion status quo to find new sustainable solutions for our industry and to encourage and motivate others to do the same.”

John Plowman, Chair of the London Sustainable Development Commission, said "The London Sustainable Development Commission's London Leaders programme is delighted to support this pursuit and celebration of innovation and creative talent. Fashion has a huge global impact on the environment, society and the economy. Finding more resource-efficient solutions, providing benefit to all involved, therefore represents a priority for the fashion industry of the future."

The theme of this year’s competition was water to highlight the massive unsustainable reliance that the fashion industry has upon it; it takes up to 2700 litres of water to make a single cotton T-Shirt.* Meanwhile, one in eight people in the world do not have access to

clean and safe drinking water and some 4000 children die from water-related diseases each day.**

All of the winners will be invited to attend a unique collaborative week-long workshop in London in Spring 2010. Travel expenses will be paid for and winners will meet and work with industry experts, discussing the future of our fashion industry.

Making the final selection were judges Lucy Siegle, fashion commentator and broadcaster Caryn Franklin, Marks & Spencer’s Mark Sumner, Futerra Communications’ Solitaire Townsend and designer and Professor of Fashion and Science, Helen Storey MBE.

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